RWD – June Newsletter
Google E-A-T & YMYL | Need FRESH Content?
E-A-T and YMYL came from a very important Google document known as “the Google Search Quality Evaluator Guidelines”.
Google doesn’t want to serve up links to pages that share uneducated advice, opinions, or potentially fraudulent websites. Google wants to be as certain as possible that they are recommending sites that display a high level of expertise, authority, and trustworthiness — which is what E-A-T stands for!
It’s Google’s way of protecting searchers from low-quality content that has the potential to be detrimental to a searcher.
Several references to “high quality” were updated to refer instead to “high EAT.” In addition, references to E-A-T for specific authors, rather than only brands or websites, were added. Boosting your hypothetical E-A-T score will, in general, improve your chances of ranking well in the search results.
YMYL is a quality rating for content that stands for “Your Money or Your Life”. Google doesn’t just care about delivering the most relevant information — they also want to deliver the correct information.
With certain types of searches, there is a huge potential to negatively impact users’ “happiness, health, or wealth” — in other words, were these pages low quality, they have the potential to impact a user’s well-being.
Need Fresh Content
If you need assistance in WRITING fresh content, let’s try this ..
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If you are looking for high-quality copy writing that speaks to your web site visitors and lets you get heard by search engines, Content Development Pros is the right choice for you when it comes to article writers for hire.
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As I write about frequently, having FRESH content is imperative for Google. Your goal should be to create content that will keep visitors interested and coming back to your site. If your site has stale content that does not change in 6-8 months, visitors will determine this quickly and NOT RETURN to your site. If you keep your visitors informed in a timely manner that benefits users, Google will know this and reward you with higher rankings!
I can assist you in determining a Content Calendar. Let’s say you are a dental practice, maybe we can set-up … Jan. ‘Why Floss?’ … Feb. ‘Is Teeth Whitening Effective?’ … March ‘Healthy Teeth for Kids’ … April ‘How Nutrition Affects your Teeth’, etc. These are subjects that can be repeated yearly and never go out of style.
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