Rich’s Web Design – Oct. Newsletter
– The Importance of FAQ’s –
– What are ‘LSI keywords’? – 
– Selecting Targeted Keywords / Phrases for SEO – 
The Importance of FAQs.

Google’s increasing importance on natural language interpretations are leading their algorithm into emphasizing answers to questions. In other words, more and more people are searching for answers to questions rather than searching for phrases. What we should now focus on is phrases that answer questions; Your FAQs page is ideal for this very purpose.Have your company’s team brainstorm and come up with phrases that they receive daily from potential customers. What phrases / questions are the most common? What terminology in your industry is most confusing to the general public? What differentiates your business from your competitor? What might people search for that is related to your business?

Try to answer these question in simple terms and include your targeted search phrases where needed. These answers should use natural language, as if you were simply talking to a person asking these questions.

How many FAQs should you include? There is no exact answer, but 15-20 would be a great start. If you need more, great! It is also a good place for new content to be placed on a regular basis. Add a few FAQs every 1-2 months and you will be surprised what great content can be accumulated after 6-10 months.

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What are ‘LSI keywords’

‘Latent Semantic Indexing’ are basically keywords that are semantically related to your primary keyword. Contrary to popular belief, they are NOT just synonyms or keywords that are similar in meaning. LSI Keywords are essentially keywords related to the keyword that you search for on search engines such as Google. In a nutshell, they are keywords that are semantically linked to your main keywords.

Use this tool to help you in your keyword research ( http://lsigraph.com/ ) Plug in your company’s search phrases and see how many similar phrases will show up.

Search engines like Google are giving more priority to understand what a user needs when searching for a keyword phrase. Google now prefers pages that have well-informed content on a topic rather than pages with thin content that is optimized for a single keyword.
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Selecting Targeted Keywords / Phrases for SEO

As a part of the SEO process, we must come up with list of targeted search phrases that do the following:
1. Describe exactly what your business does. If you are a shoe store in Greensboro that focuses on ladies shoes, then one if not our primary search phrase should be ‘Ladies Shoes Greensboro’….
2. Not generalized, but targeted phrases. Never just focus on ‘Shoes’. It is way too competitive, …
3. Start w/ 12-15 phrases. Ideally these should be 2-3 word phrases, as this is generally the length of most people’s searches. If you have a large online store with many products, yes, your product pages should be very specific – ‘Raebok Crossfit Ladies Running Shoes’. These are called ‘long tail search phrases’ … (FULL ARTICLE HERE)

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