Google recently published a major update to its
Webmaster Guidelines, a guide for site owners on how to get their Web sites found and indexed by Google.
1. Links – Every page of your site should be linked either with text links or a sitemap – RWD clients – Done!
2. Content – Make your site useful, information-rich and clear…. RWD clients -> talked about often!
3. Keywords – Determine the words users will search to find your topics… RWD clients -> Shown in your Rankings Reports.
4. Title Tag and Alt Attributes: Critical SEO elements, the title tag and image alt attributes need to be descriptive, specific and clear… RWD clients -> Always used!
5. Page Conceptual Hierarchy – Making it clear what a page is about… RWD clients -> Always done.
6. Mobile – Make your site mobile-friendly … RWD clients -> All RWD clients are mobile-friendly.
7. Best Practices – Build pages for users, not search engines. … RWD clients -> Always!
8. Violations: Classic Black Hat SEO techniques … RWD clients -> Never used!
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As a core component of your marketing strategy, your website should be modified and optimized as industry standards evolve, trends shift or your personas change. However, a website that’s not up to par or helping your company meet its goals doesn’t necessarily require an entire redesign. Instead it might be time for a website refresh. Here are 6 reasons you can’t wait another minute:
1. The Bounce Rate is High – Bounce rate is the percentage of single-page sessions where a visitor came and left without interacting on your site. A high bounce rate is typically an indication that the visitor did not find what they we’re looking for …
2. It’s Not Responsive nor mobile Friendly – It’s a must in today’s mobile-driven world. Responsive web design allows a site’s layout and size to adapt to the type of device the visitor is browsing on…
3. It Uses Flash – Adobe Flash is a multimedia platform for creating vector graphics and animation. It was all the rage ten years ago…
4. It’s Slow – Websites with slow page load speeds contribute to a high bounce rate and ultimately affect conversion rates
5. It’s Old – If the last time you did a website refresh was more than five years ago, it’s time for a refresh. Design trends change over time…
6. You Hate It – You cringe when you give out your URL to someone new. You break out in a sweat when someone utters the words “I was on your website and …”
An unattractive website or one that’s harder to navigate than a labyrinth, isn’t doing your sales any favors. It’s amazing what a website refresh can do for your business.
An unattractive website or one that’s harder to navigate than a labyrinth, isn’t doing your sales any favors. It’s amazing what a website refresh can do for your business. -> Full article HERE
6 Signs Your Company Needs a Website Design Refresh