Rich’s Web Design October 2017 Newsletter

In the past, I have pushed the importance of your site FAQs. Consider ‘Conversational Search‘ as people needing to find out about your products and services in a conversational manner. What better way to beef up the conversation than to answer ALL of your potential questions in your FAQs. Use your staff, brainstorm and come up with as many questions as possible about your business, your products and your services. Speak with your own receptionist; What question do they answer EVERYDAY of the year?

Google’s increasing importance on natural language interpretations are leading their algorithm into emphasizing answers to questions. In other words, more and more people are searching for answers to questions rather than searching for phrases. What we should now focus on is phrases that answer questions; Your FAQs page is ideal for this very purpose.

Have your company’s team brainstorm and come up with phrases that they receive daily from potential customers. What phrases / questions are the most common? What terminology in your industry is most confusing to the general public? What differentiates your business from your competitor? What might people search for that is related to your business?

Try to answer these questions in simple terms and include your targeted search phrases where needed. These answers should use natural language, as if you were simply talking to a person asking these questions.

How many FAQs should you include? There is no exact answer, but 15-20 would be a great start. If you need more, great! It is also a good place for new content to be placed on a regular basis. Add a few FAQs every 1-2 months and you will be surprised what great content can be accumulated after 6-10 months.