is popular with webmasters and Internet Marketing companies due to the highly workable ranking system it uses. Unlike other engines where information about how the results are obtained are sketchy at best, Google actually publishes information on it's site about the results it produces. So webmasters have things they can do to produce higher rankings. What also makes Google popular with webmasters is the speed at which they will spider / list your site. If you are not listed in Google and submit you are usually indexed within two weeks. If however your site is already listed in the index Google should reindex once everymonth, but more frequently if you have a high PagerankT. This indexing / reindexing time is much quicker than most other search engines, this allows webmasters to edit their pages properties such as title, first few lines of text, headings, keyword distribution and of course the number of incoming links to their site. They can then discover quickly if the changes were successful or not.

It's because of this popularity that you need to know the workings of the google search engine, without knowledge of it you will be ranked lower than all other sites that are only slightly familiar with the Google algorithm. So lets indulge ourselves in the Google ranking algorithm. Well there are two main parts to the algorithm google uses, the first is its text matching system, whereby Google tries to find pages relevant to what the searcher has entered in. The second and equally important part of the algorithm is of course the Google patented PagerankT system. I'll first go through how to make your page relevant, i.e. - the text matching part of the algo.

gives a lot of "weight" to the title tag when searching for keywords. So make sure your most important keywords or keyphrases appear in the title tag. It's seems to work best if you have other words in your title tag too after your keywords, but try to remain under 35-40 characters. As many of you know Google does not use meta tags such as keywords or description tags this is because the text in these tags cannot be seen by visitors to a website. And Google feels these tags will be abused, by webmasters placing lots of unrelated words in them in order the get more visitors. The lack of support for meta tags means that Google creates your description from the first few lines of text on your page, this means you have to have your keywords and phrases right at the top, if it finds them your page becomes more relevant. If it doesn't the rest of your page has to work harder to become relevant. For example Scroll back to the top of this page and you will see:

AKA Marketing .com - Free Internet Marketing Articles , Google submitting tips, ranking high at google.com The above sentence includes keyphrases related to this page. Google considers keyword density in the body of a page for determining relevancy too, so make sure your keywords and phrases appear a couple of times throughout the whole page. Don't go overboard though, a density of 6-10% seems to work best.

Other advice about making your page relevant includes putting keywords into the heading tags . Also try and bold as many keywords as you can. As of late Google seems to be indexing text in alt image tags, so includes your keyphrases in there too. One final tip on page relevancy is the point on having your keywords and phrases in links which point to your site. It is a good idea to have the linking text contain your keywords as Google even says itself that it analyzes pages that links come from too, in it's description of it's pagerank technology. How much keyword laden links matter is anyone's guess. But I have noticed a lot of sites which give the HTML code to visitors who want to exchange links do include keywords in the actual linking area. You should do something like this to on your links page. Say something like "if you want to link to this site, please use the following code".

In the above section of the article you have learned what areas Google uses and looks at when looking for a relevant site. But what method does Google use to determine which site is better, the answer is the PagerankT system. PagerankT is as the name suggests a ranking system of pages. It works on the basis that if a website ABC.COM has been linked from a website XYZ.COM, abc.com must have some good content and therefore Google will count the link from XYZ.COM as a vote for ABC.COM The PagerankT scale goes from 1 to 10 on the Google toolbar and from 1 to 7 beside listings on the Google toolbar. A less important site is of course a site with a PR of 1 and a very very important site is a site with a PR of 7 or 10, in the directory or toolbar respectively.

The more links or votes a site has the more important it must be and therefore the higher it will rank for search words which it is relevant to, right?, WRONG!. does not simply count the number of incoming links a page has, if that was the case every webmaster from Iceland to Vietnam would try and exchange links to every tom, Dick and harry website that would let them. In Googles own words "Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Hopefully your beginning to get the idea. If not - The idea is to have your page linked to by as many high quality and high pageranked sites as possible. Right?, RIGHT and WRONG. WRONG BECAUSE - You see Google pagerank system also takes into account the number of links the page that has linked to you has. The reasoning for this is that a page X has a certain amount of voting PR, if your site Y is the only link from that page X, then Google feels confident that page X thinks your page Y is the best link it has, and will give you more PR. If however page X has 50 links, page X could think your only the 50th best page. So the more links it has the less of a PR boost your site gets. RIGHT BECAUSE - Linking to a site with a 6+ PR will provide a significant boost to your PR in most cases, but in cases where the site also links with 100 other sites the boost will be almost zero. Likewise if a site has a PR of just 2 but you and only one other site are linked from it, then the PR boost would be more than the site with 100 links and a PR of 6.