Below are snippets from articles from the "News" section of www.RichsWebDesign.com
of this past month. If the article seems interesting enough, feel
free to read the entire article at http://www.RichsWebDesign.com/news.shtml.
Mobile Friendly Web Design - What is This?
Responsive Web Design is simply designing your site, changing your site so that it renders properly on all devices. Wiki defines it as:
Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling - across a wide range of devices (from desktop computer monitors to mobile phones)....
Your customers are visiting your Web and mobile sites on a multitude of devices. Does your web and mobile site work properly across all these devices? Do you know how your site appears in the major MOBILE platforms / browsers? How about Google Android? - Apple iOS / iPhone? - IPAD? - Blackberry? - Depending on the layout and size of graphics, your site may look perfect on your PC, laptop, but not sized properly for any of the above MOBILE devices.
READ the other 25 reasons why your site needs to be Mobile Friendly!
Contact Rich for your own MOBILE friendly site! -
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Web Reviews - What Are these? How Do We Get Them?
Have you seen these 
show up on Google search results? They are Google Reviews that people are placing on your business Google+ page.
< - - RWD client!
< - - RWD client!
< - - RWD client!
You need to have a Google+ business page ( Remember the Google postcard? Verification PIN?). Reviews can only be written on Google+ Local business pages. Take some time to read and understand Google’s guidelines for reviews. Customers must also have Google+ accounts in order to write a review. Customers need to post the reviews themselves, through their Google+ accounts. Customers can leave ratings without actually writing a review. The rating is just the “stars” without the text of a review. At least in terms of rankings, the number of reviews you have seems to matter more than the quality of those reviews.
Best-practices for requesting reviews - Ask everyone for a review, not just your diehard, happiest customers. Point out as often as possible that you’d like your customers’ honest feedback. Don’t incentivize - Not only is it against the rules, but makes you look as though you’re desperate. Your customers care. Not all of them, sure. But that’s OK. Many will write a review if you ask and if you maybe give them basic instructions as to how.
Place a line on your email signature that guides people for reviews. Where have you seen this before???:
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Google Local Search Rankings Factors - Have you wondered about the Google Local results pages, and how Google determines the ranking results? You know the 
...
push-pins? Thanks to www.MOZ.com, here are the 2013 factors:
Foundational Ranking Factors
1. Proper Category Associations
2. Physical Address in City of Search
3. Consistency of Structured Citations
4. Quality/Authority of Structured Citations
5. HTML NAP Matching Place Page NAP
6. Quantity of Structured Citations (IYPs, Data Aggregators)
7. Domain Authority of Website
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8. Individually Owner-verified Local Plus Page
9. City, State in Places Landing Page Title
10. Proximity of Address to Centroid
11. Quality/Authority of Inbound Links to Domain
12. Quantity of Native Google Places Reviews (see article above!)
13. Product / Service Keyword in Business Title
14. Quantity of Citations from Locally-Relevant Domains
15. Proximity of Physical Location to the Point of Search\n(Searcher-Business
Distance)
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Competitive Difference Makers
1. Quality/Authority of Structured Citations
2. Quality/Authority of Inbound Links to Domain
3. Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Multiple Places
Reviewers, etc) (see article above!)
4. Consistency of Structured Citations
5. Quantity of Citations from Industry-Relevant Domains
6. Quantity of Native Google Places Reviews (see article above!)
7. Domain Authority of Website
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8. Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
9. Quantity of Citations from Locally-Relevant Domains
10. Page Authority of Places Landing Page URL
11. Association of Photos with Local Plus Page
12. Quantity of Third-Party Traditional Reviews (see article above!)
13. Quantity of Structured Citations (IYPs, Data Aggregators)
14. Product/Service Keywords in Reviews (see article above!)
15. Diversity of Inbound Links to Domain
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Negative Ranking Factors
1. Listing detected at false business location
2. Keyword stuffing in business name
3. Mis-match NAP / Tracking Phone Numbers Across Data Ecosystem
4. Incorrect business category
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5. Presence of Multiple Place Pages with Same/Similar Business Title and
Address
6. Mis-match NAP / Tracking Phone Number on Places Landing Page
7. Mis-match Address on Places Landing Page
8. Reports of Violations on your place page
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What do these factors mean? When I set-up your Google Local / Map listing ( Remember the Google postcard? Verification PIN?) I am very careful to make sure your info is ACCURATE, your category is correct, this info matches your domain registration info,
your info on your web site is also PERFECTLY accurate! Your business need REVIEWS! (see article above titled, 'Web Reviews - What Are these? How Do We Get Them?')
- Videos in Google Search Results -
Have you started to see videos coming up in your Google search results? Well they have been showing up for a while, but now they are starting to be better targeted. Some people have started to call it 'VIDEO SEO'. Video SEO has been a buzzword in the online marketing world for some time now. People have been trying to figure out how to rank well within the video search engines ever since sites like Vimeo and YouTube started getting recognition for driving decent traffic and interactions for websites and brand names.
< - - RWD client!
< - - RWD client!
It is SIMPLE! Upload your video(s) to YouTube and MAKE SURE you enter the pertinent information. 'Title', 'Description' & 'Tags' are extremely important. Be accurate, be complete and you will start to see your videos show up in Google search results.
Even better ... let's use these videos to promote your business. Create a video about your business, upload it to YouTube, send me the URL and I can then embed this video on your site.
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Review Rich's Web Design on 
As most of you are aware, obtaining reviews on sites like Google, Yahoo, Bing or Yelp are important for ANY web business! Now you can place a review on one of the web's most trusted sites - 'Angie's List'. Please follow this logo / link and place your honest review of Rich's Web Design! You can also use this PDF link, print it out and snail mail your review to Angie's List.
